Cost per wear is the number that decides if something is expensive

Short answer: A t-shirt at 40 euro worn 150 times costs 27 cents a wear. One at 13 euro worn 20 times costs 65 cents. The cheap one was more expensive.

The maths is simple

Divide the price by the number of times you realistically wear it. That number says more than the price tag. See bamboo t-shirts for women.

Basics have the lowest cost per wear

Underwear, socks and t-shirts are worn hundreds of times. That is where quality pays off fastest. See bamboo underwear for women.

Occasion wear has the highest

A garment worn twice a year never reaches a low cost per wear, however good it is. See bamboo dresses.

Frequently asked questions

How do you calculate cost per wear?

Price divided by the number of times you wear it. Under one euro per wear is sensible.

Is expensive clothing always better?

No, but better material and stitching often last three times as long for twice the price.

Where does quality pay off most?

In what you wear daily. Underwear, socks and basic t-shirts rather than occasion wear.