JBS of Denmark and what the brand stands for
Short answer: JBS is a Danish underwear brand with roots going back to 1939. The name comes from the founder's initials, and the brand is known for underwear and socks in classic cuts, today also in bamboo viscose.
A Danish brand since 1939
JBS has made underwear in Denmark since the late thirties and is one of the most recognisable Danish names in the category. Many people know the brand from home, which says something about a long line where the same basic styles have returned for decades. With underwear, habit matters a lot. See JBS of Denmark.
What the name stands for
The letters in the name come from the founder's initials. It is a simple choice of name that suits a brand which has always focused on the simple. There is no big story behind it, just a name left unchanged for many decades while the range has slowly grown with new materials and styles.
Underwear and socks at the core
The brand is best known for underwear and socks. These are basics that most people wear every day and buy again when the old ones wear out. So JBS is less about fashion and more about delivering the same piece in the same quality again and again. That makes it easy to know what you get when you order.
Bamboo alongside cotton
Besides classic cotton, the brand has items in bamboo viscose. Here the main argument is the moisture transport and softness of the material. Bamboo viscose feels smooth against the skin and moves moisture away from the body, which many appreciate in underwear that sits close all day. To see the bamboo range, see JBS.
Classic cuts rather than seasonal styles
JBS sticks to proven cuts rather than seasonal shapes. This means you can buy the same style again year after year, and a new pair fits exactly like the old one. For underwear that is a real advantage, because fit matters most, and it is tiresome to hunt for a new favourite every time.
How to top up your drawer
Because the styles return, you can buy single pieces when you need them instead of replacing the whole drawer at once. New and old pieces look the same and match. A good tip is to note the style name and size of the pieces you like, so you can quickly find them again next time.
Finding the right size
JBS has its own size guides for each category, and it pays to use them instead of guessing from other brands. Measure yourself and compare with the chart before you order. For men there is the size guide JBS men, and for women the size guide JBS of Denmark women. Between sizes, choose by the fit you prefer.
Wash like other bamboo clothing
The bamboo viscose items should be treated like other bamboo clothing. Wash at 40 degrees and skip the fabric softener, because it leaves a film on the fibres and makes them stiffer over time. Turn items inside out and let them air dry, or use low heat in the dryer. Read more under washing and care.
Who JBS suits
JBS suits you if you want simple basics from a Danish brand with a long history and like to buy the same thing again. If you prefer changing patterns and colours each season, other brands may fit better. But if you want calm cuts that can be bought again year after year, the brand is a natural place to start.
Frequently asked questions
What does JBS stand for?
The letters come from the founder's initials. The brand has roots going back to 1939 and has since been one of the well known Danish names in underwear and socks.
Is JBS Danish?
Yes. The brand is Danish and one of the best known names in underwear in Denmark, with underwear production going back to the late thirties.
Does JBS make bamboo clothing?
Yes. Besides classic cotton there are items in bamboo viscose, where softness and the ability to move moisture away from the skin are the main reasons to choose them.
You can find the full range at Bamboo-Clothing.com.
