JBS of Denmark – The Story Behind Denmark's Underwear Brand
Short answer: JBS of Denmark is one of Denmark's best known underwear brands, with roots in Herning going back to 1939. Today JBS is known above all for underwear and socks in bamboo viscose that combine a classic fit with softness and good moisture wicking.
The story behind JBS of Denmark
JBS was founded in 1939 in Herning, the heart of the Danish textile industry, and has dressed Danish men from the inside ever since. The brand stands for solid quality without frills, a line that continues in the bamboo range. See the full range from JBS of Denmark and the classic items from JBS.
Herning and Danish textiles
Herning has been a centre for Danish textiles and clothing for many decades. This is where JBS has its roots, and the brand grew up in a setting where knitting, sewing and fit were a craft. That background still shows in a range that focuses on the simple and familiar.
What defines the underwear
JBS bamboo underwear is soft, breathable and cut in classic fits that suit most people. There are no big experiments in the cut. Instead you get familiar styles in a material that feels softer against the skin than many cotton qualities and is made to be worn every day.
Bamboo viscose in a classic cut
Bamboo viscose wicks moisture away from the skin, which keeps bamboo underpants for men comfortable all day. The fabric feels cool and smooth and sits calmly without chafing. That mix of a classic cut and a soft material is why many choose JBS as a fixed basic in the drawer.
Underpants for everyday wear
Underpants are what most people associate with JBS. The brand has both close fitting and slightly looser styles, so you can choose what you prefer. What they share is a waistband that sits firmly without squeezing and fabric that follows the body through a long day without riding up.
Bamboo socks
Besides underwear, JBS is known for socks in bamboo viscose. Feet spend most of the day enclosed in shoes, and this is where the material's moisture wicking makes a noticeable difference. The socks are soft and smooth against the skin and made for work, leisure and everything in between.
Learn more about the material
If you want to know more about why bamboo is used for underwear and what to look for when choosing, read the complete guide to bamboo underwear. It covers material, fits and care, so you know what you are getting before you order.
Finding the right size in JBS
JBS cuts in a classic Danish way, but still check your measurements in the JBS of Denmark size guide for men or the women's version before you order. That way the underwear fits from day one. Measure waist and hips and compare with the chart.
How to care for JBS bamboo
Bamboo viscose lasts longest when washed gently. Wash at a low temperature with a mild detergent and let the garments air dry instead of tumble drying. That way the fabric keeps its softness and shape, and the waistband stays elastic for longer, even with frequent wear.
Who JBS suits
JBS suits you if you want familiar fits in a soft quality without having to think too much about it. The brand is a good choice if you want to refresh the whole drawer with matching basics that combine freely and that you can buy again when the old ones need replacing.
Frequently asked questions
Where does JBS of Denmark come from?
JBS of Denmark comes from Herning, where the brand was founded in 1939. The town has long been a centre for Danish textiles, and the brand has its roots in that setting.
Does JBS make bamboo underwear?
Yes, JBS is known today above all for underwear and socks in bamboo viscose. The material is soft, breathable and wicks moisture away from the skin throughout the day.
How do I find my size in JBS?
Measure your waist and hips with a tape measure and compare with the JBS size guide for men or women. If you fall between two sizes, think about how close you want the fit.
You can find the full range at Bamboo-Clothing.com.
