JBS of Denmark – The Story Behind Denmark's Underwear Brand

Short answer: JBS of Denmark is one of Denmark's best known underwear brands, with roots in Herning going back to 1939. Today JBS is known above all for underwear and socks in bamboo viscose, combining a classic fit with softness and good moisture wicking.

The Story Behind JBS of Denmark

JBS was founded in 1939 in Herning, the heart of the Danish textile industry, and has dressed Danish men from the inside ever since. The brand stands for solid quality without frills, and that line continues in the bamboo range. See the full selection from JBS of Denmark and the classic items from JBS.

What Characterises the Underwear?

JBS bamboo underwear is soft, breathable and cut in classic fits that suit most people. The bamboo viscose wicks moisture away from the skin, which makes bamboo underwear for men comfortable all day. Read more about the material in the complete guide to bamboo underwear.

Find the Right Size in JBS

JBS cuts in a classic Danish way, but check your measurements in the size guide for JBS of Denmark men or the women's version before you order anyway. That way the underwear sits as it should from day one.

Frequently Asked Questions

Where does JBS of Denmark come from?

JBS was founded in 1939 in Herning and is today one of Denmark's best known brands for underwear and socks.

Does JBS make underwear in bamboo?

Yes. JBS has a large range in bamboo viscose with briefs, undershirts and socks that are soft and moisture-wicking.

What is the fit like at JBS?

Classic and straight, without being tight. Check the brand's size guide against your own measurements before you order.