Red Briefs – The New Year's Tradition Explained

Short answer: Red briefs at New Year are a tradition that comes from Italy and Spain among other places, where red underwear on New Year's Eve is said to bring luck and love in the year ahead. The tradition has spread to Denmark, and a pair of red briefs has become a fun and easy way to celebrate the evening.

Where does the tradition come from?

In Italy and Spain, people have long worn red underwear on New Year's Eve as a symbol of luck, love and good times in the new year. In some places the tradition even says that the underwear should be new and preferably a gift. That kind of superstition should be taken with a smile, but it is a lovely excuse to refresh the underwear drawer.

Red briefs in soft bamboo

If you are going to follow the tradition, you may as well choose a pair you will enjoy all year. Look for red and dark red styles in the range of bamboo briefs, where the bamboo viscose brings softness and breathability far beyond New Year's Eve.

An obvious little gift

Because the tradition in some places says the red underwear should be a gift, red briefs make a fun hostess gift or Christmas present. Find inspiration under Christmas gifts for her or browse the full range of bamboo underwear for women.

Frequently asked questions

Why do people wear red briefs on New Year's Eve?

The tradition comes from southern Europe, where red underwear on New Year's Eve is said to bring luck and love in the year ahead.

Do the red briefs have to be new?

According to some versions of the tradition, yes. That is why many people give red briefs as a gift in the run-up to New Year.

Can red briefs be worn the rest of the year?

Of course. A pair of red bamboo briefs works like any other brief and adds a bit of colour to the underwear drawer all year round.