Trying a new brand of socks for the first time
Short answer: Socks seem simple, but fit, material and cuff can vary a great deal from brand to brand. When you try a new brand, a few things quickly tell you whether they suit you.
Why socks feel different
Two pairs of socks in the same size can feel very different. Brands use different size ranges, such as 39 to 42 or 41 to 45, and the position of the heel and the length of the leg vary. The material also matters a lot. Cotton, wool, bamboo viscose and synthetic fibres feel and behave differently. That is why it is sensible to buy a single pair or a small pack first when trying a new brand.
Check the size
Look at the brand's size range and place your shoe size within it. If you are at the top of a range, the sock may feel short and the heel can slip down under your foot. If you are at the bottom, there may be excess fabric at the toes. If you are on the border between two sizes, choose the one where your shoe size sits closer to the middle. The heel should sit exactly on your heel, not above or below it.
The material and comfort underfoot
Bamboo viscose is soft and smooth and can absorb moisture, which many people find comfortable in shoes all day. Wool is warm and good in winter. Cotton is classic and hard wearing. Most socks contain some polyamide and elastane for strength and stretch. Browse all bamboo socks for men if you want to compare different styles in bamboo viscose.
The cuff and the pressure
A tight cuff can leave marks on your leg and become uncomfortable after many hours. Many brands make cuffs with soft elastic or rib knit that hold the sock up without squeezing. Notice whether the cuff stays up but does not press after you have worn the sock for a full day. Check the toe seam too. A flat seam at the toes rubs less, especially in snug shoes.
Try them in everyday life
A new brand of socks is only properly tested once you have walked in them for a whole day in your usual shoes and washed them a few times. Some socks shrink slightly in the first wash, and the elastic can change. Note how they feel after five to ten washes. Have a look at bestsellers for men for popular basics that other people have chosen.
Washing so they last
Wash socks inside out at 40 degrees and dry them on a line. High heat in the tumble dryer wears out the elastic and can make viscose shrink. Clip socks together in pairs before washing so they do not get separated. The brand Copenhagen Bamboo is one example of a label with socks in bamboo viscose, and the size range and material are listed in the product description.
Frequently asked questions
Why does the same size not fit with every brand
Brands use different size ranges and shapes. Check the range and choose the size where your foot sits in the middle.
How many pairs should I buy the first time
One pair or a small pack, so you can test them in everyday life before buying more.
Why do my new socks shrink
Viscose and cotton can shrink slightly at high heat. Wash at 40 degrees and dry on a line.
See our range of men's bamboo socks.
