What the bestseller list tells you

Short answer: The list shows what most people have bought, not necessarily what is best for you. It is a good place to start and a poor place to finish.

What the list actually measures

The number of units sold over a period. That is not the same as satisfaction, durability or fit. An item can be a bestseller because it is cheap or because it is the only one in its category.

Why it is useful anyway

An item bought many times is usually also bought again by the same people. That says something, especially in basics where people rebuy the same thing. See bestsellers.

How to use it properly

Use the list to find candidates and then read the reviews and the measurements. See bestsellers for men and bestsellers for women.

Frequently asked questions

Are bestsellers always good

Not automatically. They are popular, which is often but not always the same thing.

What period does the list cover

It varies. Often the last thirty to ninety days.

Is there a difference between men and women

Yes, the lists are usually separated.