What to look for when buying clothes online
Short answer: Read the fibre content, check the size chart in centimetres, and see whether the fabric has stretch. Those three things say more about how the piece will actually fit than any photo does.
The fibre content
The percentages are always on the product page, and they tell you whether elastane is present and whether the piece moves with you. Without stretch a piece needs a more exact fit, while a little elastane is more forgiving. See bamboo underwear for men for examples with a clear content list.
The chart in centimetres
Letter sizes vary between brands, so a medium at one brand can match a small at another. The chart in centimetres is the only figure that is comparable across brands and shops. See guide to briefs and underwear for how to read the chart correctly.
Measure something you own
Measure a piece of clothing at home that already fits well, and compare the measurements directly with the chart on the product page, rather than guessing from the letter. That is the most reliable method when shopping somewhere new to you.
Buy one first
If you are trying a new brand for the first time, buy one piece instead of ordering five straight away. It costs a little more in postage overall, but saves you a larger exchange if the fit is wrong. See bamboo underwear for women for a safe place to start.
Check the care label
If a piece is hand wash only, you need to know that before buying, because an item that needs special care often ends up sitting unused in the cupboard. See washing and care for what the different labels actually mean in practice.
Read the negative reviews first
Positive reviews rarely say anything new, but negative ones often point to the same problem again and again, such as a tight fit or fabric that shrinks. It is quick to skim and can save you from a wrong purchase.
Check the return policy
A clear, free return policy makes it safe to try something new, while an awkward return process should make you more careful when ordering. See bamboo socks for men for a range where sizing rarely causes problems.
Compare photos with the chart
A photo can make a piece of clothing look tight or loose depending on the model's build, so always trust the numbers in the chart more than the visual impression alone.
Wait before cutting off the tag
Leave the price tag on until you have tried the piece on calmly at home, so you can still return it if the fit is not what you expected.
Frequently asked questions
What matters most on a product page
The fibre content and the size chart in centimetres. Those two things say the most about how the piece will actually fit and feel once worn.
Can you trust letter sizes
Not across brands. A medium at one brand can match a small at another, so always use the chart in centimetres to compare.
How do I avoid buying the wrong thing
Measure a piece that fits well at home, and buy only one piece first when trying a brand you have not bought from before.
You can find the full range at Bamboo-Clothing.com.
