What to look for when buying clothes online

Short answer: Read the material composition, check the size chart in centimetres and see whether there is stretch in the fabric. Those three things tell you more than the photos do.

The material composition

The percentages are always on the product page. They tell you whether there is elastane, and therefore whether the piece gives. See bamboo underwear for men.

The chart in centimetres

Letter sizes vary between brands. The chart in centimetres is the only comparable thing. See guide to briefs and underwear.

Measure something you own

Measure a piece that fits and compare with the chart. That is the most reliable method. See bamboo underwear for women.

Buy one first

If you are trying a new brand, buy one piece before you buy five. See all bamboo socks for men.

Check the care instructions

If the piece is hand wash only, you should know that before you buy. An item requiring special treatment often ends up unused. See washing and care.

Frequently asked questions

What is most important to read on a product page?

The material composition and the size chart in centimetres.

Can you trust letter sizes?

Not across brands. Use the chart in centimetres.

How do I avoid buying wrong?

Measure a piece that fits, and buy one first when you are trying a new brand.