When buying in a sale makes sense
Short answer: A sale is a good idea for basics you need anyway, and a bad idea for things you had not thought about. The list is made before the sale starts.
Make the list first
Write down what you are missing before you see the prices. Then you buy by need rather than by discount. See offers.
Basics are the safe purchase
Underwear, socks and t-shirts get worn regardless. There, a discount is pure saving. See bamboo underwear for women.
Colours you would not have chosen
A colour you dislike at half price goes unworn. Then it is not cheap. See offers for women.
The size has to fit now
Do not buy the wrong size because it is reduced. It sits in the drawer. See offers for men.
Frequently asked questions
What should you buy in a sale?
Basics you wear daily and know you have to replace. Underwear, socks and t-shirts.
What should you avoid in a sale?
Colours you would not have chosen at full price and sizes that do not fit now.
How do you avoid buying too much?
Write a list of what you are missing before the sale starts and buy only from the list.