Why sizes are not the same from brand to brand

Short answer: There is no shared standard for clothing sizes. Every brand builds its patterns on its own fit model, so read the size chart rather than the letter.

There is no law about sizes

Letters and numbers on a label are the manufacturer's own choice. A medium at one brand can equal a large at another. That applies to Danish, Dutch and Australian brands alike.

What actually drives the cut

Every brand uses a fit model with particular measurements. If that model is tall and slim, the whole collection is cut that way. That is why some brands consistently suit you better than others, whatever the size.

How to compare

Find the size chart for the brand you know and the one you are considering, and compare chest and length in centimetres. Two minutes at the screen saves a return. See bamboo clothing for men and bamboo clothing for women.

Keep track of what works

Note which size you take in each brand. It is the simplest way to avoid guessing from scratch every time. See bamboo underwear for men.

Frequently asked questions

Are there differences within one brand

Yes, between styles. A close fitting style and a loose one can need different sizes.

Are expensive brands more consistent

No. Price says nothing about how close a brand sits to an average size.

Why does a brand suddenly change its fit

Because they change fit model or factory. Read the size chart again if you are buying after a long gap.