Why there are so many brands in the same category

Short answer: There are many brands because they cover different needs. Some make seamless items, some classic fit, some only socks and some only nightwear. The breadth exists to cover every need in the market.

Specialists exist alongside generalists

A brand that only makes socks can focus more on the heel, toe and elastic. A broad brand can instead cover a whole wardrobe. See Egtved and Bamboo Basics as examples of each type.

Fit is a personal matter

The same cut does not suit every body equally well. More brands on the market mean a bigger chance of finding exactly the cut that suits you. See bamboo underwear for women for a wide range of cuts.

Price levels vary by purpose

Brands sit at different price points depending on material, stitching and the number of steps in the chain. That makes it possible to choose quality by product type instead of paying the same for everything.

The history behind a narrow brand

A narrow brand often starts as a solution to a specific problem, a specific fit or a specific product type that was missing from the market when it was founded.

How to find your own brand

Buy a single item from two brands in the same category and compare them after a month. See Boody as a brand often compared directly with other seamless alternatives.

Seamless versus classic cut

Seamless styles avoid edges that can chafe, while classic cuts often sit more firmly in place. See bamboo panties if you want to compare the two types within the same category.

Are expensive brands always better

No. Price follows material, stitching and the number of steps in the chain, not necessarily how well the item fits your exact body and your everyday life.

Breadth gives you more choice, not confusion

Even though many brands can feel overwhelming at first glance, the breadth in practice means more customers can find something that actually fits their needs and their budget.

Once you have found the right brand

If you have found a brand that fits well, it is worth sticking with it for that product type rather than switching constantly. That saves time and avoids unnecessary purchases you regret.

New brands keep appearing

The market keeps changing, and new brands appear whenever someone spots a gap that is not yet covered. That keeps the range fresh, but it also means you can keep finding better alternatives than the ones you know today.