Why there are so many brands in the same category

Short answer: Because they cover different needs. Some make seamless, some classic fits, some only socks and some only nightwear. The breadth exists to cover everyone.

Specialists and generalists

A brand that only makes socks can do more with the heel. A broad brand can cover a whole wardrobe. See Egtved and Bamboo Basics.

Fit is personal

The same cut does not suit everyone. More brands mean a better chance of finding the right one. See bamboo underwear for women.

Price levels

Brands sit at different price levels. That makes it possible to choose quality by product type. See bamboo briefs.

How to find yours

Buy a single item from two brands in the same category and compare after a month. See Boody.

Frequently asked questions

Why are there so many brands?

Because fit and needs differ. The breadth means more people can find something that suits them.

Are expensive brands always better?

No. Price follows material, stitching and the number of steps, not necessarily how well it fits you.

How do you find your brand?

Try a single item from two brands in the same category and wear them side by side.