JBS of Denmark is one of the best known names in Danish clothing manufacture. The company has made underwear since 1939, and that experience is not just a date on a website: when a brand has cut the same type of briefs for more than eighty years, they know where the seam goes and how much the fabric gives after thirty washes.
JBS of Denmark is the house's broad line, where the bamboo range is the modern extension of the classic programme. That means you get the fit the brand is known for, but in a material softer and more breathable than the cotton they built their name on.
JBS of Denmark in our range
It is our largest single brand, and also the broadest. The weight is on the women's side, but there is a solid men's programme alongside it.
Underwear is harder to design than it looks, because it has to stay still. A pair of knickers that rides up, or boxers that roll up the thigh, ruin a day more than most other clothing faults, and the problem lies not in the fabric but in the cut and in where the elastic is attached.
That is where a brand with a long history has an advantage. JBS of Denmark has had decades to correct the same mistakes, and their models do not change from season to season. If a model suits you, you can buy it again in two years.
Why a Danish brand takes up so much room with us
There is a practical reason JBS of Denmark is the largest brand in the shop. When a supplier is based in Denmark, lead times are short, and we can reorder a single size instead of waiting for a container. That means the items people actually buy are more often in stock, and a gap in the size run can be closed in days rather than months.
For you as a customer the most important consequence is that you can come back for the same item. That sounds trivial, but it is rarer than you would think: many brands run seasons where a model disappears as soon as it sells out. The JBS of Denmark basics programme stays.
About sizing
JBS of Denmark cuts classically, neither tight nor loose, and bamboo viscose gives a little more than cotton. On underwear, stay in your normal size, because the close fit is what keeps things in place. On T-shirts, shirts and polos your normal size gives an ordinary drape; go one up if you want it looser. Bamboo shirts hang heavier than cotton ones, and most people find they sit better than the number on the label suggests.
About bamboo across a broad range
Bamboo viscose is silky soft against the skin, breathable and moisture wicking, and it suits sensitive skin precisely because the fibres are round rather than angular. In a range as broad as this, that one property solves different problems.
In underwear it is about keeping skin dry where irritation starts. In a T-shirt or a shirt it is about odour: sweat itself does not smell, the bacteria in the damp layer between skin and fabric do, and a material that moves the moisture away gives them less to work with. In sleepwear it is about temperature.
Washing and care
40 degrees, no fabric softener, and inside out for anything printed. Softener leaves a film on the fibres that takes both softness and moisture transport. Hang shirts and polos straight after drying and you can skip the iron, since bamboo viscose creases less than cotton. Anything with elastic lasts longest on low heat or air dried.
Where it fits in
JBS of Denmark belongs with JBS, the house's classic men's line, which produced the world's first FSC certified collection of bamboo underwear. To compare with other Danish brands, CCDK and Lindbergh are closest.
