A gift card or a concrete gift and what works

Short answer: A gift card removes all risk of getting it wrong, but it requires the recipient to act themselves. A concrete gift gets used more often, if it hits.

The strength of a gift card

The recipient chooses cut, size and colour themselves. For underwear and bras, where the fit is personal, that is often the right choice. See bamboo underwear for women.

The weakness of a gift card

A gift card requires the recipient to make a decision. Some never do, and then the gift comes to nothing.

The combination works

Give one concrete thing you are sure about, such as a pair of socks, and add a gift card for what you dare not guess at. See all bamboo socks for men.

For the impersonal

Towels and home textiles can be given concretely without risk. See bamboo towels.

Look at the range first

Look through the range before you decide. See Christmas gift ideas and washing and care.

Frequently asked questions

Is a gift card a poor gift?

Not for underwear and bras, where the fit is personal. There it is often the right choice.

What is the drawback of gift cards?

They require the recipient to make a decision. Some never do.

Can you combine them?

Yes. Give something concrete you are sure about and add a gift card for the rest.