How much laundry may go in the machine
Short answer: Fill to two thirds. You should be able to lay a flat hand on top of the laundry when the drum is loaded.
Why two thirds
Laundry has to move freely to get clean. With the drum filled to the brim, the clothes are pressed together, the water does not reach everywhere and the detergent is not rinsed out properly. The result is laundry that is neither clean nor rinsed.
The hand test
Lay a flat hand on top of the laundry in the drum. If it fits without pressing, the load is right. If it does not, take something out. See bamboo clothing for women.
The exceptions
Bedding and large items need more room than ordinary clothes, because they wrap around the rest. Fill no more than halfway when washing a duvet cover. See bamboo bedding and bamboo towels.
Frequently asked questions
What happens with an overfilled machine
The laundry does not get clean, it creases more, and detergent residue stays in the fabric.
Is a half empty machine wasteful
Yes, of water and electricity. But it is better than an overfilled one.
Should dosing follow the load size
Yes. A half load needs less detergent than a full one.