How to choose a brand when you buy underwear again
Short answer: When a set of underwear is worn out, the easiest route is to buy the same model again. If you do not know the model, choose by style and edges rather than by brand, and buy one piece before buying more.
Buy the same again
If you know a model fits, you save both time and money by buying it again. That is why it pays to choose brands that keep the same models in their range over several seasons. See the core series in bamboo underwear for men.
Find the model name
Check the label in the waistband or your order history before throwing the old ones out. Model name, size and colour are all you need to find them again. Take a photo of the label so you have it at hand next time you shop.
If you do not know the model
Then buy one piece first instead of a pack. If it fits, you can buy the rest afterwards. It costs a little more per piece the first time, but you avoid a whole pack lying unused in the drawer. Read more in underpants in multipacks.
Style over brand
The style matters more than the name on the label. Choose by leg length, waistband and edges, and compare with what you have liked before. Two brands can fit very differently in the same size. See the options in bamboo briefs.
The waistband
The waistband is the first thing to go slack and the thing that most decides whether underwear sits well. A wide, soft band lies flat and does not roll down. If the old waistband cut in or rolled, choose a wider one this time.
Replace the whole set at once
If your drawer holds pieces of mixed age, you end up wearing the newest and leaving the rest. It is better to replace everything together so every piece is equally good. See the range in bamboo underwear for women.
Signs it is time
Underwear is worn out when the waistband no longer stays in place, the fabric has worn thin or the edges have started to roll. It happens gradually and is easy to get used to. Go through the drawer once a year.
Wash the same from the start
If every piece is washed together from day one, they fade evenly and look matched all the way. Wash at 40 degrees without fabric softener and without the tumble dryer so the elastic lasts longest. More advice in the washing guide.
How many to buy
Seven to ten pieces let you wash once a week without running out. With fewer, each piece is worn and washed more often, and the whole drawer wears out faster. More than that rarely gets worn, because you reach for your favourites.
Colours
If you stick to a few colours, it is easy to replace everything together and buy the same again. Black, grey and nude cover most needs. Choose the same colour as last time if you were happy with it, so the drawer looks uniform.
Frequently asked questions
Should I stick to one brand?
Not necessarily. The most important things are the style and the waistband. Once you have found a model that fits, it is easiest to buy it again, whichever brand it is.
Single pieces or a multipack?
If you know the model, a multipack is often the cheapest option. If you are unsure about the fit, buy one piece first and the rest afterwards, once you know it fits.
How often should underwear be replaced?
When the waistband has gone slack, the fabric has worn thin or the edges roll. It happens gradually, so go through the drawer once a year and replace everything together.
See our range of Boody underwear.
