How to choose a colour when shopping online

Short answer: Screens show colours differently. Choose by the name and the description rather than by the image, and stick to calm colours if you are unsure.

Screens do not show the same colour

Two screens can show the same image in noticeably different shades. See bamboo clothing for women.

The name often says more than the image

Navy and cobalt are far apart, even when the picture looks similar. See bamboo t-shirts for women.

Calm colours are the safest bet

Black, navy and grey look the same on most screens. See bamboo underwear for women.

The right to return covers colour choice

If the shade is wrong, the item can be returned within the period. See bamboo socks for women.

Frequently asked questions

Why does the colour look different in real life?

Because screens reproduce colour differently. The same image can look noticeably different on two screens.

How do you choose a colour most safely?

Read the colour name and description, and stick to calm colours if the exact shade matters.

Can you return an item if the colour is wrong?

Yes, within the return period. The item must be unworn and in original condition.