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What to buy before a trip

Short answer: Clothes that can be washed in the sink and dry overnight decide how little you need to pack. If you can...

What to buy before summer

Short answer: Thin t-shirts, short socks and something to sleep in are what you need when it is warm. The material ma...

What to buy before winter

Short answer: A thin base layer, a warm middle layer and enough socks are the core of winter clothing. The innermost ...

Waiting for a restock or choosing something else

Short answer: Wait if you know the model and know it fits. Choose something else if you simply lack something that wo...

When you should buy straight away

Short answer: Buy straight away when you have measured, when you know the model, and when you genuinely need the garm...

When you should wait before buying

Short answer: Wait if you are unsure about the size, if you have not measured, or if you bought something similar rec...

Why the colour looks different on screen

Short answer: The colour looks different because the screen setting, the light in the photo studio and the light in y...

What a product photo does not tell you

Short answer: The photo does not tell you how heavy the fabric is, how much it stretches or how the colour looks in d...

Read the measurements before you buy

Short answer: Measurements in centimetres are the only thing that can be compared across brands. The letter on the la...

Read the washing instructions before you buy

Short answer: The care label tells you how much work a garment will cost you. Hand wash and dry flat means the piece ...

Read the material information before you buy

Short answer: The material label lists fibres in percentages and says more about a garment than the photo does. It de...

Checklist before you add to basket

Short answer: Six points: measurements, material, washing instructions, colour, return right and whether you already ...