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When cheap is good enough

Short answer: Cheap is good enough when the garment is worn rarely, gets ruined anyway, or when you do not yet know i...

When quality pays off

Short answer: Quality pays when the garment is worn often, washed often and sits close to the skin. On those three cr...

The arithmetic behind a cheap and an expensive t-shirt

Short answer: An expensive T-shirt that lasts four years costs less per year than two cheap ones that last a year and...

Cost per wear and how to work it out

Short answer: Divide the price by the number of times you will use the garment. That number says more about a purchas...

The arithmetic behind a garment's lifespan

Short answer: Lifespan is about the number of uses, not the number of years. A garment used a hundred times is worn o...

Rolling replacement rather than everything at once

Short answer: Buy two new pairs at a time and retire two old ones at the same time. That way the drawer never reaches...

A replacement plan for the basic wardrobe

Short answer: Replace a fixed share of your wardrobe each year instead of everything at once. A third of your underwe...

Cost per wear as a measure for clothing

Short answer: Divide the price of a garment by how many times you will actually wear it. That number tells you far mo...

Do expensive garments always last longer

Short answer: Short answer: No. Price also covers marketing, retail margins and design. Lifespan is decided by yarn, ...

How many pairs of socks you need

Short answer: Fourteen pairs is a good number to aim for. Two weeks of socks means you can wash on a fixed schedule, ...

The best thing you can do is wear clothes for a long time

Short answer: The single biggest factor for a garment's overall impact is how many times it gets used. Wash colder, d...

The best time of year to buy clothes

Short answer: Seasonal items are cheapest when the season is ending. Basics have no season, so the price moves less. ...