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Christmas gifts at the low end that still get used

Short answer: A pair of socks, a towel, or a single t-shirt sits at the lower end and gets used all year, instead of ...

A gift for the colleague who wants nothing

Short answer: Choose something that gets used up and needs no size. Socks, towels, or a gift card land better than so...

The three reasons a garment never gets worn

Short answer: Either it no longer fits, or it needs something you do not own, or it sits somewhere you never look. Al...

What separates cheap and expensive underwear

Short answer: The waistband, the seams and the yarn make the difference between cheap and expensive underwear. These ...

When it pays to repair rather than buy new

Short answer: When the damage is local and the rest of the garment is fine, repair can pay off. A hole in a seam is w...

What a machine wash costs in electricity and water

Short answer: A wash at thirty degrees uses around half a kilowatt hour and fifty litres of water. Tumble drying uses...

What you pay extra for in a more expensive garment

Short answer: Better yarn, tighter knit, more seams and stricter control are the four places the money goes in a pric...

Is it a good idea to buy basics at fixed intervals

Short answer: For underwear and socks, buying on a schedule makes sense. They wear out predictably, and replacing a t...

When a sale is actually a good deal

Short answer: When you would have bought the item anyway. If you buy something you had not planned for, you have spen...

What a cheap t-shirt actually costs over three years

Short answer: A t-shirt at fifty kroner that lasts twenty washes costs more per wear than one at two hundred that las...

Cheap or expensive underwear

Short answer: The difference lies in the yarn, the seams and the elastic. A pricier set that lasts three times as lon...

Steady replacement instead of big purchases

Short answer: Buy two new basics twice a year instead of ten every fifth year. That way the wardrobe stays even, and ...