Turiform and what the brand covers

Short answer: Turiform is a Danish brand in home textiles, primarily towels and textiles for the bathroom.

Home textiles

The range sits in the home category rather than in clothing. These are items used every day in the bathroom and therefore have to take many washes. See Turiform.

Towels

The core is towels in different sizes and weights, from small guest towels to bath towels that reach around the body. See bamboo towels.

For the bathroom

The category overlaps with the rest of the bathroom textiles, so colours and qualities can be combined across brands. See home and homewear in bamboo.

Neutral colours

Home textiles are typically kept in colours that fit into an existing bathroom, because they are rarely all replaced at once.

Wash without fabric softener

Towels lose their absorbency to fabric softener whatever the brand, because the softeners settle as a water repellent film. Also hang them spread out over a rail, so they dry completely between uses and do not start to smell. See washing and care.

Frequently asked questions

Is Turiform Danish?

Yes, the brand is Danish.

What does Turiform make?

Home textiles, primarily towels and textiles for the bathroom.

How do towels keep their absorbency?

By being washed without fabric softener and hung spread out to dry.