Is a newsletter worth the bother

Short answer: It is, if you buy basics a couple of times a year. You get notified when what you use is on offer, instead of having to remember to check the site yourself.

Timing is the only real thing you get

A newsletter tells you when something goes on sale, and that is the only real value for a customer who shops in a planned way rather than on impulse. See offers to see what is discounted right now, and compare it with what a newsletter would have told you in advance.

New arrivals get announced there first

If new colours or models arrive in something you usually wear, it is usually announced there first, before it becomes visible elsewhere on the site. See news to keep up with what has arrived recently, without waiting for the newsletter itself.

Seasonal shifts follow fairly fixed patterns

Sale periods tend to fall at roughly fixed times through the year, and a newsletter saves you having to remember them yourself. See offers for women to see if anything relevant is on right now, instead of guessing when the next sale starts.

Unsubscribe when it does not suit you

If you do not use it, unsubscribe right away. A newsletter you never open is just noise in your inbox and makes it harder to spot the emails that are actually relevant to you right now.

How often do emails actually arrive

The number varies with the season, with more sent around sales and holidays than the rest of the year. If you get more than you can keep up with, you can always unsubscribe with one click at the bottom of the email, taking only a few seconds.

Offers are also shown directly on the site

The newsletter is not necessary to get access to offers, since they can also be found by visiting the site regularly yourself. See offers for men for current offers right now, whether or not you are currently signed up to a newsletter.

Segmentation means more relevant emails

If you get emails about items you would never buy, it is often because your interests are not registered correctly in the system. Update your preferences if the option exists, so the content better matches what you actually tend to look for when shopping.

A newsletter does not replace your own research

Even though a newsletter tells you about offers and news, it is still a good idea to check the size chart, material and reviews yourself before ordering. See offers and use the site actively, instead of only buying based on what the latest email mentioned.

How to decide if it is worth it for you

Ask yourself whether you tend to miss sales you later regret missing. If the answer is yes, a newsletter is probably worth the hassle. If the answer is no, you probably save the most time by not signing up at all and instead checking the site now and then.

Frequently asked questions

What do you get from a newsletter

A notice when what you usually buy is discounted, and when new models arrive. It saves you having to keep an eye on the site yourself.

How often are newsletters sent

It varies with the season. If you see more per week than you can handle, you can unsubscribe with one click at the bottom of the latest email you received.