Why some models are available year after year

Short answer: A core range is the models a brand keeps unchanged. They exist because they sell steadily and because customers should be able to rebuy the same thing.

Core models rarely change

A core model can stay unchanged for many years. See bamboo underwear for men.

That makes rebuying possible

If you can buy the same again, you save time and returns. See bamboo socks for men.

Seasonal models are the opposite

Colours and models available for one season only are there for variation. See bamboo clothing for men.

The core is where quality shows

A brand usually puts its best construction into what sells every year. See bamboo t-shirts for men.

Frequently asked questions

What is a core range?

The models a brand keeps unchanged year after year, because they sell steadily.

Why are core models an advantage?

Because you can buy the same again. That saves time, returns and uncertainty about the fit.

What is the difference between core and seasonal?

Core stays the same year after year. Seasonal models exist for one period and are there for variation.