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What to look for in a new pair of socks

Short answer: Three things decide whether a pair of socks gets worn: the cuff, the toe seam and the size. The materia...

What to look for in a new t-shirt

Short answer: Four things decide whether a t-shirt gets worn: shoulder width, length, neckline and fabric weight. The...

How to top up the wardrobe sensibly

Short answer: Buy what you actually need rather than what looks new. A list of what is worn out or missing makes shop...

How to choose between two styles

Short answer: If you are unsure between two items, compare fibre content, fabric weight and what they are meant for. ...

When a multipack pays off

Short answer: Multipacks are cheapest per piece, but only an advantage if you already know the model. If you are unsu...

How to build a wardrobe over a year

Short answer: Start with what you wear every day and build outwards from there. Underwear and socks first, then basic...

Buying clothes as a gift and what to remember

Short answer: Size is the biggest risk when you give clothing as a gift. Choose something that does not need a size, ...

What to check before you order

Short answer: Check three things before you order: that the size matches the brand's table, that the fibre content is...

How to judge quality when shopping online

Short answer: You cannot feel the fabric through a screen, but you can read the fibre content, the fabric weight and ...

How to find your way around the collections

Short answer: The shop is organised in two ways: by product type and by brand. If you are looking for a certain kind ...

How to read a product page

Short answer: Three things decide whether an item suits you: the material composition, the size chart and what the it...

How to choose a brand when you buy underwear again

Short answer: When a set of underwear is worn out, the easiest route is to buy the same model again. If you do not kn...