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Waiting for a restock or choosing something else

Short answer: Wait if you know the model and know it fits. Choose something else if you simply lack something that wo...

When you should buy straight away

Short answer: Buy straight away when you have measured, when you know the model, and when you genuinely need the garm...

When you should wait before buying

Short answer: Wait if you are unsure about the size, if you have not measured, or if you bought something similar rec...

Why the colour looks different on screen

Short answer: The colour looks different because the screen setting, the light in the photo studio and the light in y...

What a product photo does not tell you

Short answer: The photo does not tell you how heavy the fabric is, how much it stretches or how the colour looks in d...

Read the measurements before you buy

Short answer: Measurements in centimetres are the only thing that can be compared across brands. The letter on the la...

Read the washing instructions before you buy

Short answer: The care label tells you how much work a garment will cost you. Hand wash and dry flat means the piece ...

Read the material information before you buy

Short answer: The material label lists fibres in percentages and says more about a garment than the photo does. It de...

Checklist before you add to basket

Short answer: Six points: measurements, material, washing instructions, colour, return right and whether you already ...

What has to match and what does not

Short answer: What is seen at the same time should go together. What is not seen at the same time does not need to. U...

Basics against the fun in the same purchase

Short answer: Put the money on basics and let the fun stuff be the smallest amount. Basics are used a hundred times a...

When you can allow yourself a colour

Short answer: You can allow yourself a colour when the base layer is in place and the colour can be worn with at leas...