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When in the year to buy what

Short answer: Buy seasonal items after the season and basics when you need them. Basics are rarely on sale, because t...

Why you should buy several of the same model

Short answer: Several identical pieces save time every morning, mean one hole does not cost a pair, and mean you can ...

What to look for when buying clothes online

Short answer: Read the material composition, check the size chart in centimetres and see whether there is stretch in ...

How to build up a drawer over time

Short answer: Replace one category at a time rather than the whole drawer. Start with what you use most, and buy seve...

How to use a sale period sensibly

Short answer: A sale is only a saving if you would have bought the item anyway. Buy what you use up, not what has bee...

What to look for in a new set of bedding

Short answer: The size has to suit the duvet, and the quality decides how it feels. The weave determines whether the ...

What to look for in a new set of underwear

Short answer: The edges, the seams and the size decide whether the underwear gets worn. The material decides how dry ...

What to look for in a new pair of socks

Short answer: Three things decide whether a pair of socks gets worn: the cuff, the toe seam and the size. The materia...

What to look for in a new t-shirt

Short answer: Four things decide whether a t-shirt gets worn: the shoulder width, the length, the neckline and the fa...

How to top up the wardrobe sensibly

Short answer: Buy what you actually lack rather than what looks new. A list of what is worn out makes the shopping bo...

How to choose between two styles

Short answer: If you are unsure between two items, compare the fibre content, the fabric weight and what they are int...

When a multipack pays off

Short answer: A multipack is cheapest per piece but only an advantage if you know the style. Buy one piece first if y...